Writing a good book worth reading is more than how you write the book. Other skills come into play, including copywriting and persuasion.
If this seems confusing or irrelevant, consider the power of these aspects of a book:
- Back cover content
- Book description on Amazon or other bookseller sites
- Content on author's site/blog about the book
Every author needs to either develop copywriting skills or hire it done, and hiring a good copywriter can be an expensive venture for someone just starting out with your book and platform.
This article by David Deutsch teaches how to become a better copywriter before you begin writing:
So if you want to get better at copywriting, practice being persuasive. In person as well as in print.
Practice convincing your friends, family and business associates to try a particular food, accompany you somewhere, watch a certain show, or just to do “A” rather than “B”.
Notice what works. Notice what doesn’t. How do you deal with objections? How do you lay the groundwork for persuasion (bonding, getting them into an agreeable mood)? How do you “close the sale”?
Not doing too well? Read up on salesmanship and persuasion.
If you’re really serious about copywriting and you’ve never done it before, get a second job for a week or two in a telemarketing center, selling door-to-door, helping out in a retail store, or selling anything face-to-face.
When have a copywriting assignment, practice “selling” people on the product or service you’re writing about.
Can you get them interested in it? Interested enough to buy it?
Keep refining your ability to “sell” the product or service in person and you’ll be far more able to sell it on the page.
And your copywriting skills will soar.
Click the Original article source.
One way to get help with your own persuasion skills is to join the free 30 Day Awakened Author Challenge – and while learning how to write a book and get it published, you will discover what will help your ideal reader CRAVE your book and everything else you do.
Join the free challenge now at www.WriteOnPurpose.com/challenge!
Follow your bliss!
Ronda Del Boccio, the Story Lady
Creator of the 30 Day Awakened Author Challenge!SHARE!