Live author events, whether a book signing, reading, speaking engagement or something else, can be tremendously valuable...or not. It all depends. Mostly, it depends on the AUTHOR, not the event host.
I've noticed a lot of authors tend to expect to sit back and let the literary world deliver book sales with no effort on the wordsmith's part. I see it with publishing and with live events as well.
When you publish a book by whatever publishing method, you an't expect to put up your feet and let the publisher promote for you This simply does not happen. You can't just bury yourself in the next project; you have to promote and market your own book. That makes everybody happy, because you sell more books.
Same with events. Just because you've agreed to appear at a book signing, excerpt reading, or other live author event, that doesn't mean you keep your mouth shut about it and simply show up and sit in your seat like a soggy lump until you're "on."
You want a successful event, right?
5 Reasons Why You Want to Help Promote an Author Book Signing/Speaking Event
- You might sell more books. This is obvious, but worth focused attention. People who are connected to you, whether readers, family or friends, are likely to come in support, and/or perhaps buy a book for themselves or as a gift. Sales are all about numbers. The more people attend, the more statistically likely it is for you to profit.
- Name recognition. Every author needs a wider net with more people who know about you and your books. Even if I don't like your genre, I have friends who do, and those friends are always looking for a good read. The old saying goes, "Out of sight, out of mind." You want to be IN sight and ON people's minds. Every time someone sees your name and hears about you, you become just a little more relevant.
- You only reap what you sow. You'll only get out what you invest. Contribute nothing and you can expect nothing in return. Then you'll be whining that the event was a waste of time when you, in fact, were at cause in the poor results. Help spread the word and you'll be the darling of the event hosts and can anticipate rich rewards.
- The Golden Rule Principle. Momma taught you the Golden Rule: "Treat others as you want them to treat you." The others are the event planners, any other authors, and the attendees. You want a great experience for everyone. The success of any event is a team effort. You want to care t the success of the event not only to bolster your own self-interest, but because it is right to put forth some effort. The event coordinators are most assuredly expending many hours and much energy to support YOUR writing.
- What you focus upon expands. Focus on expanding siness as an author and it shall grow. Simple universal law.
Here are 7 easy ways you can let your world know about your event.
Method 1: Tell Family and Friends
I'm sure you're snarking at me right now for stating the blatantly obvious, but scoff not. Your friends and family don't know about everything you're doing. They have lives. Busy ones.
Let them know the benefit to them of coming to your event. The big news is NOT that you're there selling books. The big news is the value of the event in the person's life.
It's ok to let friends and family know how much you'd appreciate them for supporting you by attending. But know why else they will enjoy coming.
At the Meet the Author Festival at Kimberling Area Library, those who attend can meet more than 40 regional authors with published books. Whatever genre you enjoy, there's probably an author who writes in it. Children may be thrilled to meet K. D. McCrite, author of the April Grace series.
Method 2: Invite your email subscribers
If you have begun to gather email subscribers who like to hear from you from time to time, be sure to invite them.
You can share the city in the subject line so folks know where it is before opening. Some systems allow you to send to a geographic region, but not many. But simply having "LA ____ Event invitation" as the subject lets each reader know whether this is relevant right away.
You probably have information from the event coordinators, nad you can easily copy and paste this as part of your email message.
Method 3: Post Flyers in Your Favorite Haunts
Your event post no doubt has event posters or flyers you can print off and use. Do you frequent a coffee shop that has a bulletin board or window where you can post a flyer? Never hurts to ask.
Consider places like:
- Favorite diner
- locally owned shop where you do business
- Grocery store bulletin boards
- Indie bookstores
Method 4: Write a Blog Post
There are 2 really good reasons to write a blog post about your event. Sure, give all the details, but say what the value of the event is for attendees and share your excitement to be there. Your passion is contagious.
- You inform your current and potential readers who see your post about the event.
- You alert search engines and thus leave more foot prints on the web. This is even more important than the reader notification reason. The more tracks you have, the more impressive and important you seem to search engines.
Method 5: Tell Your Local Library
Be sure your library knows a local author will be appearing/speaking. Ask to post a flyer, but take it a step further.
Sign the flyer and perhaps offer to make a small display including your book. Libraries celebrate authors and readers. They will likely be delighted to know their hometown boy or girl is making good things happen!
Method 6: Share on the Social Web
Not everybody reads email. You won't see everybody at the store or coffee shop. Sharing how pumped you are about being part of the event. If the planners have a Facebook event you can join it and invite your relevant contacts.
If the organizers have created any tweets or other shareable material, by all means use that to make it easy to spread the word.
Method 7: Make a Public Google Calendar Event
Did you know that Google Calendar allows you to create public events? You can add all the details including location, and it will show up for anyone to find. The event creators may have done this already, but if not, you can represent your own participation by creating your own.
Here's the 2016 Meet the Author Festival listing.
How do you do this?
- Login to Google Calendar.
- Click "Create Event."
- Complete all the pertinent details, including date, time and location.
- Write or copy/paste the description, including a link for more details.
- Choose "Public" for event type. It's at the bottom.
- Click "Publish this event."
- Back up at the top, click the red SAVE button.
This goes back to putting footprints all over the web. Make the event isting as robust as possible.
I hope these tools help you. What other ideas do you have? Please share in the comments!
Please share this all over the social web!
Follow your B.L.I.S.S.
Ronda Del Boccio
#1 best selling author, speaker, and Amazon Top Reviewer
About Ronda Del Boccio
Ronda Del Boccio is an award-winning and best selling author of both fiction and nonfiction. She tells transformational tales and helps visionary authors turn their dreams and imaginings into published books. See and order Ronda's books on Amazon.
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