Book Marketing Coach: Can I Build Buzz for My Book While Still Writing?

Book Marketing coach Shares How to Buzz Your Work in Progress!

Far too many authors think that the time to build anticipation and buzz for your book is AFTER it's published.

NO –  the time to start building anticipation and buzz is while you're still writing it! The following article makes an excellent point, and I hope you will take heed AND take action!

Book Marketing Coach providing writing advice, book marketing tips

Building Buzz Before You Publish

Posted by CreateSpaceBlogger on Mar 11, 2013 5:09:04 AM

Do you have an idea for your next book? If not an idea, maybe you just have that itch to start writing another book. Either way, idea or itch, now is the time to start talking about it online. This is your opportunity to build buzz and anticipation.

Writing a book is a gut-wrenching, life-affirming, tear-producing, spine-tingling, smile-launching struggle. It's a process that can leave you feeling elated on Tuesday and bring you crashing back to reality on Thursday. That it will have its ups and downs is as sure as the sunrise.

But that process gives authors an opportunity to breathe life into a book before it's published. It makes the book more than a book; it makes it a journey. You can take that journey with your readers by talking about the ups and downs on your website, blog, or social media.

Those who follow your path likely will be anxious to reach the destination and read the published product. Plus, the journey might be something they share with their friends and family, which can lead to even more readers awaiting your book.

I'm not talking about revealing plot points and twists or any other essential story elements. Talk about the story in broad strokes. This is more about the creative process as a whole.

I've even seen authors put out technical questions about science and history that are crucial to their stories. They involved the readers in the actual creation process.

Keep in mind, however, that there is a danger of saturating your readers with too much inside information, so you want to be careful and not bury them with details. Give them just enough to keep them interested.

For the most part, you want to give them a peek inside without giving them a full-fledged tour.

Don't miss this opportunity to build pre-publication buzz. Take your readers with you on your writing journey!



Richard Ridley is an award-winning author and paid CreateSpace contributor. See original article source

The best point in the article

They involved the readers in the actual creation process.

The more a reader is involved, the more she is engaged and invested in the journey, and the more likely she is to buy the book.

Expand Your Reach

One of my favorite tools helps an author expand your reach. When you write an article on your blog, you want people to read it. And not just the people who already know and love you, but people who are your ideal reader but don't know you yet!

Social Buzz Club has a free level that empowers you to share good stuff with your network from other people and also to have them share yours.

It's a great community, and I've gained new readers, new friends and loads of good shares by being involved.

I upgraded so I can share directly to my Facebook page.

Join Social Buzz Club Free now at  It makes book marketing so much easier!

get your free trial membership

Follow your bliss!

Ronda Del Boccio, the Story Lady

book marketing coach, bestselling author and author mentor


How can the Send to Kindle Button Help Me Spread My Message?

Amazon now has added a new way for content publishers to serve your audience: the send to Kindle button.

You have probably been in this situation before: You see a great post on a blog and you want to read it later. Maybe you even save the link in your bookmarks, but later…what site was that? Where did I put that link?

the send to Kindle button in action

Now, you can serve your readers and share your message by adding a handy button to your site or self-hosted WordPress blog. Here's the news straight from the Kindle Blog

The Send to Kindle Button

by Kindle Editors on 03/19/2013

Sending web content to Kindle is now easier than ever.

We are excited to announce the "Send to Kindle Button", a convenient new way to send content directly from a website to your Kindle.  Customers can check out the Send to Kindle Button today on The Washington Post, TIME, and the popular blog Boing Boing.

Have you ever encountered news, blogs, articles and other content on the web that you want to read but don't have time to do so immediately? The Send to Kindle Button lets you easily send that content to your Kindle to read later, at your convenience. Just send once and read everywhere on any of your Kindle devices or free Kindle reading apps for iPhone, iPad and Android phones or tablets. No more hunting around for that website or blog that caught your eye -- just open your Kindle and all the content you sent is right there.

The Send to Kindle Button is also great for those who want to collect content from the web to use in work projects, school assignments, or hobbies.

The Send to Kindle Button is part of a family of Send to Kindle applications that make it easy for customers to send personal documents and web content to read on their Kindle. To find out more about other Send to Kindle applications for PC, Mac, Chrome, and Firefox, please visit

If you happen to own a website and want to add the Send to Kindle Button, you can get it for free at or at for WordPress bloggers.

Installing the Send to Kindle Button on Your WordPress Blog

It's so simple to install the send to Kindle button!

1. Login to the admin panel of your blog.

2. Go to “add plugin” under Plugins.

3. Put “send to Kindle” in the search box and click enter. The first result should be right.

4. Click “install.”

5. Look down the left column for Send to Kindle and click it. (It should be below Settings).

6. Adjust the look and placement of the button. You can add it to post, pages, archive or homepage (any or all), and adjust the size, font and color (well…light or dark at least).

7. CLICK SAVE when you're done! (I have to say that or you may forget!).

That's it!

For more help with your book, I recommend you pick up “instant Author Formula. You'll discover 6 super simple methods for how to write a book, plus get more help with writing and publishing a book, including a 30 day course. Start reading Instant Author Formula in under a minute on your Kindle device or any of the free Kindle apps.

Instant Author Formula BOOK Cover

Follow your bliss!

Ronda Del Boccio, the Story Lady

Bestselling nonfiction and fantasy author, Celebrity Author Mentor

Hashtag #AwakenedAuthor on Twitter.

Creator of the BLISS Butterfly


Does Self Publishing a Book Mean I Will Never Get a Major Publishing Deal?

Does Self Publishing a Book Mean I Will Never Get a Major Publishing Deal?

Would-be authors sometimes express fear about self publishing a book. “Doesn't that mean I will never get a publishing deal?”

Whether or not you will ever get a major publishing deal is not for me to say. My crystal ball has a mind of its own, and she tends to show me things happening on other planets.

Here is an example of how self publishing a book paid off big-time for one author. Stick with me afterwards for some helpful hints for YOU.

Stay Tuned: A Self-Published Book About TV Gets a Major Publishing Pick-Up


In the course of chronicling the modern-day history of television, the author Alan Sepinwall has made a bit of history himself, becoming the rare self-published author to be picked up by a major press. On Wednesday, it was announced that the Touchstone imprint of Simon & Schuster had acquired his well-regarded book “The Revolution Was Televised,” which Mr. Sepinwall put out late last year.

In this book (which is subtitled “The Cops, Crooks, Slingers and Slayers Who Changed TV Drama Forever”) Mr. Sepinwall, a television critic for the Web site, looks at the impact that shows like “The Sopranos” and “Mad Men” and show runners like David Chase and Matthew Weiner have had in reinvigorating the hour-long dramatic format.

Reviewing “The Revolution Was Televised” for The New York Times in December, Michiko Kakutani wrote that Mr. Sepinwall combined “smart, fair-minded assessments meant to provoke discussion” and interviews with creative talent, producers and executives to provide “a terrific book”; she also named it one of her 10 favorite books of 2012.

As with many of the TV success stories he writes about, Mr. Sepinwall encountered several “no”s before he finally heard “yes.”

Mr. Sepinwall said in a telephone interview on Wednesday that Touchstone had been one of the publishers he met with when he was shopping his proposal for “The Revolution Was Televised” about a year ago, though the project was turned down then.

“The proposal wound up being a little bit different from the book I wrote, and so I don’t necessarily blame them for passing at the time,” said Mr. Sepinwall, who planned to draw mostly from reporting he had already done on his site.

“When I got mostly rejections and one sort-of offer that I wasn’t crazy about it, I decided I’m going to go this route,” he said, referring to his strategy to self-publish the book. “The next thing I knew, I was doing fresh interviews with everybody – I’m not exactly sure how I had time to do that.”

After his book was reviewed in The Times and elsewhere, Mr. Sepinwall said he was contacted again by Touchstone, which was now interested in acquiring it.

“I like the idea that the book could exist in brick-and-mortar stores, could be on college syllabi,” he said. “I was pleased with the idea of being able to go back to the very beginning of the project.” He declined to provide exact sales figures for the book’s self-published release but said they were “well beyond my wildest expectations.”

Lauren Spiegel, an editor at Touchstone who acquired “The Revolution Was Televised” for the imprint, said of Mr. Sepinwall, “I was already in the bag for him, and have been such a fan for a long time.”

Touchstone is planning its release of “The Revolution Was Televised” “as soon as we can,” she said, with a paperback edition planned for the early spring and an e-book edition possibly coming earlier.

A version of this article appeared in print on 01/04/2013, on page C2 of the NewYork edition with the headline: Self-Published Book Gets a Major Deal.

See original article source.

Authors, Share Your Book with Millions of Readers

Tips for independent (self) publishing authors from Ronda

1. SERVE your audience.

2. Write a good book worth reading

3. Use the world's biggest publishers rather than some obscure guy who wants to take your firstborn child in exchange for publishing.

4. Put your book in its proper place. You need other offerings, such as courses, services or workshops, besides your book.

Help with Writing and Publishing a Book the LAZY WAY!

I'm not saying you're lazy, but who doesn't LOVE a shortcut! Instant Author Formula: 6 LAZY Ways to Write a Book FAST is a Kindle book that teaches you 6 methods for quickly writing the book you'll publish.

There's also a BONUS package that gets you a full course on how to write and publish a book in just 30 days. So for less than what you'd pay for lunch, you can get step buy step help with your book. Claim  yours NOW and get your book done!

Instant Author Formula Book cover image

Claim Instant Author Formula on right now, and be sure to sign up for the bonus package immediately!

Follow your bliss!

Ronda Del Boccio, the Story Lady

#1 bestselling nonfiction and fantasy author, mentor and speaker

Creator of the BLISS Butterfly and the 30 Day Awakened Author Challenge


Is Self Publishing Dominating the Publishing Industry?

Is Self Publishing Dominating the Publishing Industry?

Self publishing has grown up. No longer whispered about and treated with all the respect one might show a drug addict, today, self publishing is a respectable and much more accessible alternative to its snobby big brother, New York publishing.

I'll Push You Steer book on the shelves at Barnes & Noble

Following are some amazing statistics about the growth of self publishing from a leading researcher. I have made some slight formatting changes and underlined key points to help you get the most from this information.:

Self-Publishing Sees Triple-Digit Growth in Just Five Years, Says Bowker®

CreateSpace, Smashwords and Author Solutions dominate infrastructure landscape

New Providence, NJ - October 24, 2012 - The number of self-published books produced annually in the U.S. has nearly tripled, growing 287 percent since 2006, and now tallies more than 235,000 print and “e” titles, according to a new analysis of data from Bowker® Books In Print and Bowker® Identifier Services.

The research explores the dramatic U.S. growth of an area once relegated to the fringes of publishing. It finds that while production increases are occurring in both print and e-book formats, the latter is driving the greatest percentage gains. It also shows that while self-publishing may seem like a cottage industry, it is dominated by large firms that offer publishing services to individual authors.

Self-publishing is now supported by a sophisticated and highly accessible support structure,” said Beat Barblan, Director of Identifier Services for Bowker, an affiliate of information powerhouse ProQuest.

“It’s provided everyone who has a story to tell with a method for sharing it and leveled the playing field to an unprecedented degree. This is no longer just vanity presses at work – self-publishing is out of the dark corners and making its way into the mainstream.

Notable success stories include a number of self-published authors landing their titles onto the prestigious New York Times bestseller list for ebook fiction.

Bowker’s research into self-publishing was prompted by an earlier study that showed 2011’s 148,424 self-published print books represented about 43 percent of that year’s total traditional print output and contributed to the first significant expansion in print production since 2007.

While print accounts for 63 percent of self-published books, e-books are gaining fast.

E-book production in 2011 was 87,201, up 129 percent over 2010. Print grew 33 percent in the same period.

While self-publishing is a DIY undertaking, Bowker’s analysis shows its infrastructure is made up of a handful of large firms. In 2011,

  • CreateSpace dominated the print segment, supporting the creation of 58,412 titles (39 percent of self-published print books).
  • Smashwords topped the e-book producers with 40,608 titles (nearly 47 percent of total self-published e-books).
  • The combined divisions of Author Solutions (part of Penguin Group) produced a total of 47,094 titles and
  • Lulu Enterprises checks in with 38,005 titles.
  • The Bowker analysis shows that beyond these four players, no company has more than 10 percent of market share.
  • Small presses, a category that is defined as publishers who have produced 10 or fewer books, accounted for 34,107 self-published titles -- 21,256 print and 12,851 e-books -- in 2011.

Print book production by small presses increased more than 74 percent between 2006 and 2011 -- hearty growth that’s dwarfed by CreateSpace’s 1702 percent increase during the same period.

While marketing their works remains the next great hurdle for self-published authors, Bowker research points to major influencers within their control.

Bowker surveys of book consumer habits show that authors can effectively reach more readers with online excerpts, retailer recommendations and customer reviews.

Bowker is the official ISBN Agency for the United States and its territories. The Books In Print® database derives a valuable portion of its information from these ISBN assignments, providing the nation’s most comprehensive view of book production. The Self-Publishing Report and other Bowker® Market Research studies that illuminate the business of books are available at

Learn More about Bowker® (

See original article source.

Authors, Share Your Book with Millions of Readers

What these numbers mean to YOU

You don't hneed to try to get a book published by a New York Publisher. It's very hard, and the system is broken.

Now, you can self-publish in any of several affordable and respectable ways.

What to consider

Your book is about more than your book.

  • What are your goals and plans?
  • What else do you have to offer?
  • Is your website ready with an “optin page” (a way for people to get something great from you when they give contact info)?
  • Do you have a way for people to continue their journey with you by purchasing other products, services or programs?

More help with your book

The BLISS Butterfly system I teach walks you through everything from vision to written book to published, to launching to serving your audience.

right click to download the BLISS Butterfly poster

Get details at

Follow your bliss!

Ronda Del Boccio, The Story Lady

#1 bestselling author and mentor

Creator of the BLISS Butterfly and the free Awakened Author


Writers, What’s Stopping You from Self Publishing Your Book?

I remember when I first started thinking about publishing a book about 7 years ago. The rampant feeling then was, "if you can't get a REAL publisher to publish your book, it must not be worth anything."

The times, they are a-changin'!

Now, for most authors who come to me for mentoring, I highly recommend independent publishing (self publishing).

Paul LaR oche, Founder Of Brule, Receiving the book The Peace Seed from Ronda Del Boccio On His Birthday in Branson, Missouri

For one thing, it's not just "vanity presses" like there used to be. There are nice, legitimate, affordable (even FREE) ways to publish a book.

Examples of print publishers:

  • CreateSpace
  • LuLu

Examples of digital publishing services:

Those are just examples. There are many more.

Oh, how I love guest blogging! Nice way to bring fresh voices. Here's a guest post by Alessandra Macaluso to inspire you to publish a book now.

Writers: What's Stopping You?

Guest post by Alessandra Macaluso

Writers: do you have an idea for a book in mind? Have you already finished it? Maybe you’ve sent your manuscript out into the black hole of publishing companies, waiting to hear an answer – any answer – even it if is the dreaded “Thank you for your inquiry; however we are not accepting new author’s at this time.” Or maybe you are toying around with the idea of self-publishing your work.

There are no shortages of examples of self-publishing success. For instance, “50 Shades of Gray” was self-published. You don’t need me to convey the success of that series to make the point that not only is it possible to self-publish, but that you can actually pioneer your writing career with this method.

According to a Bowker Report published in October of 2012, “The number of self-published books produced annually in the U.S. has nearly tripled, growing 287 percent since 2006, and now tallies more than 235,000 print and ‘e’ titles.”

When it comes to deciding between a large publishing company, and self-publishing, the writing is on the wall.

And guess what? Even if your book is picked up by a large publishing house, you are still expect to hit the ground running and do your own promotional legwork. If you are going to have to do it anyway, why not own the rights to your work and make a larger profit from your sales?

Other Things to Consider

The downside to self-publishing is that you are on your own financially until you can start profiting from your book sales. Large publishers often pay authors an “advance” to get the book started. But in the case of self-publishing, there are no advances. But you do have tools at your disposal.

For example, there is Kickstarter, the online “crowd funding” tool that allows you to create a campaign for your project and have others fund it for you. Some have been able to quit their day jobs and devote their undivided time and energy this way, getting a project off the ground before any profits come rolling in.

Or, you can do things the old fashioned way: come home from your day job, put a large pot of coffee on, and burn the midnight oil for months on end until your story makes its way onto paper. It takes a unique blend of time, passion, and a little bit of crazy to write a book. And my hunch is that if you are truly a passionate writer, you’ll choose the latter.

In short, you no longer need access to a large publishing house to publish your book. Now, all you need is an idea, some time, and a computer to get your writing down. With the endless options to explore to self-publish your book, there is literally no one stopping you. So I just have one question: what are you waiting for?

This article was written by Alessandra Macaluso.  Alessandra is an Author, Blogger, Writer and DIY addict who loves to share lifestyle tips and recipes on her personal blog.

Authors, Share Your Book with Millions of Readers

More on Self Publishing from Ronda

Know how the book will help you follow your bliss. Writing and publishing a book isn't just about the book.

  1. Start with the end in mind. What are your ultimate goals for your book and beyond?
  2. Write a GOOD book worth reading.
  3. Hire a good editor. NOBODY can edit your own work.
  4. BUild relationships as you share your book and its message.
  5. Serve your audience well.

That's the BLISS system in brief!

Share your message - follow your B.L.I.S.S!:

 I highly regard CreateSpace and Kindle Direct Publishing. .

They're easy, free, and linked to the world's best known marketplace.

Follow your bliss!

Ronda Del Boccio, the Story Lady

#1 bestselling author and mentor

Creator of the BLISS Butterfly and the Awakened Author Challenge



How to Write a Book: Who Is Your Ideal Reader?

How to Write a Book: Who Is Your Ideal Reader?

(This article was originally posted to the National Association of Baby Boomer Women, to which I am a Contributing Associate.

Proud Associate of NABBW - National Association of Baby Boomer Women

As an author mentor, I attract poetry and fiction authors as well as nonfiction authors. Truly, any author needs to think like an entrepreneur and develop an entrepreneur mindset, because there is more to writing the book than simply writing and publishing.

The big question of how to write a book is bigger than writing!

One of the biggest stumbling blocks that causes my students to fall and skin their knees is getting to know your ideal reader.

Who is your ideal reader?

Knowing your audience is key. Here are just a few questions to get you thinking. These work no matter what you write (fiction, poetry, nonfiction):

  • Who is my ideal reader?
  • Where does she live (not only city VS rural, but what kind of dwelling, with whom)?
  • What are her hopes and fears?
  • Where does she hang out?
  • What motivates her?
  • What does she crave?

I started my own journey as a fiction writer. Creating a character sketch is something I brought into my entrepreneurial world from fiction writing. I'm really a fantasy author at heart!

Character Sketch

Doing a character sketch for your ideal reader is the same ideas as crafting one for a character in a novel or story. Simply a different application.

Here is how well cozy mystery novelist Susan Santangelo knows her audience: These quotes are all from an article she wrote for a blog tour, posted on the National Association of Baby Boomer Women blog. See the original article source.

The subtitle for all the book titles is: “Every Wife Has A Story.”

I write about situations that thousands of Boomers, especially women, identify with.

At least, that’s what my readers tell me.

Many women have contacted me to say that I’m writing their lives, and wonder when I’ve met their husband. Hmm. Gotta think about that one.

She clearly writes directly to the understanding of that perfect reader, a boomer wife.


Susan writes a Baby Boomer mystery series, which thus far has these books:

Another important aspect of Susan's ideal reader is she is a dog lover. She knows this and incorporates it into the series. Here is what Susan says about her dog:

You’ll see my muse and partner in crime, Boomer (get it?), my three-year-old very spoiled English cocker spaniel, who’s the cover model for the books.

In the series, Carol and Jim Andrews have two English cocker spaniels, Lucy and Ethel. Boomer doesn’t like posing as girls, but he works cheap. A few dog biscuits and he’s a happy guy.


If you are a boomer man or a college student, these books may not be as appealing to you, and that's fine. They're written for boomers.

Hanging out with your ideal audience can inspire! Here's how Susan found her latest book idea:

I recently attended my high school reunion. Had a great time. And as I looked around at my classmates, I wondered what secrets they were all hiding. And if any of those secrets could lead to…murder.

And I decided to write the next book in my series about a high school reunion. None of the book’s characters are based on anyone in my class. Honestly.

* * *

Oh sure…right! (wink)

True confession from Ronda: While I don't duplicate real people, I have to admit that some people who have annoyed me have lived up to a saying on a shirt I own:

“Careful or you'll be a villain in my next story!”

But I digress.

When you get it right, you will receive comments like the ones Susan says she gets so often: “Many women have contacted me to say that I’m writing their lives, and wonder when I’ve met their husband.”

More Help Knowing Your Ideal Reader

Need more help understanding your ideal reader?

The free 30 Day Awakened Author Challenge is a complete course on how to write a book, publish it, and sell at least one copy.

You'll also get help on researching and understanding your ideal reader (Module 5 and 6).

Being an author is more than writing. It's the way for you to follow your BLISS.

Awakened Author Challenge BLISS Butterfly

Develop your own BLISS Butterfly when you join the FREE Awakened Author Challenge,and let your dreams take wing!

FREE 30 Day Awakened Author Challenge Membership Card

Join free NOW at

Will YOU be the next boomer to follow your BLISS? I sure hope so!

Follow your BLISS,

Ronda Del Boccio, the Story Lady -Entrepreneurial Authoring Associate

#1 bestselling nonfiction and fantasy author * Celebrity Author Mentor * Transformational Speaker

Creator of the BLISS Butterfly and the 30 Day Awakened Author Challenge


Inspirational Poems: Lightning’s Gift

Inspirational poems nourish the spirit.

Everything in life has a gift for you, even things that seem destructive. Enjoy one of my inspirational poems, “Lightning's Gift”

Lightning's Gift

Ronda Del Boccio

inspirational poems - Lightning's Gift


bolts strike hard,


Grandfather Oak wrent.

Shredded trunk and branches,

Centuries torn asumder.

Insides out and outsides under,

Bearing his secrets, sharing his truth

Even in death, Oak has more to bestow.

Storm’s bequest ensured in devastation

Wind-born treasures carried in the squall

Alight to grow in death's embrace

Sky fire strike, a death to one.

Keeps the circle going.

Next generations,

Nurtured in ash,

Arise strong.



(c) 2013 by Ronda Del Boccio You are welcome to share this with my attribution intact.

* * * * *

What inspires me most is when I write on purpose and do anything else that lets me be true to who I am.

Do you write inspirational poems or stories?

Follow your bliss!

Ronda Del Boccio, the Story Lady

bestselling author, mentor and speaker

Creator of the BLISS Butterfly and the Awakened Author Challenge

Take the 21 Day Life Purpose Quest - Seven Rites of Passage


Inspirational Thoughts on Knowing Your Value: Would You Do This For Nothing?

Inspirational Thoughts on Knowing Your Value: Would You Do This For Nothing?

by Ronda Del Boccio

A recent conversation inspired me to share these thoughts on value.

Value yourself - Miracle Mindshift Month

Please do this  –  but we won't pay you.

A friend of mine asked me if I would run the webinar technology for a highly successful entrepreneur he knows.

He didn't want my expertise as an author, mentor, speaker, or entrepreneur. He did not want me to facilitate the conversation or interview the panel of experts.

The webinar in question has nothing to do with the focus of my business, or with my life purpose. (My business is perfectly aligned with my purpose.)

He only wanted me to be there to do a task I would hire out rather than do myself. My thought was to outsource this to a reliable friend I know who does such things.

And heaping yet more insult, the businessman facilitating the call didn't want to pay for the skill of having someone run the tech, even though he can well afford a few bucks to hire the help.

I was actually FURIOUS!

Running a webinar panel is indeed a skill. And even if I were to be the laborer for this, why should I not be compensated? I've long since paid my dues and learned how to steward my time and skills.

Why would I spend 2 hours volunteering my time to a high income earner who can afford to pay rather than doing something that would make me money or otherwise please me?

No. I have skills. I have value. You do not have permission to use or abuse me.

How does this relate to you?

This encounter made me think of YOU, because all too often, I see my mentoring students do things outside your skills and comfort just because someone asked.

Sure, I love bartering, and I love helping a friend, but I am really sick and tired of people trying to take advantage and get something for nothing.

After that, this same person suggested I offer coaching (which I don't do since I'm an author mentor, not a coach) for a ridiculously low rate.

I was so insulted. It's clear I've had a major SHIFT !

Get Started Today and SAVE with this Miracle Mindshift Special Offer!

Stay ON Purpose

Taking yourself off-purpose serves neither you, nor the world, nor Divinity.

Never let yourself be used. Be true to who you are and why you are here.

Follow your bliss!

Ronda Del Boccio, the Story Lady

#1 bestselling author and mentor

Creator of the BLISS Butterfly and the Awakened Author Challenge

Share your message - follow your B.L.I.S.S!:


Mark Twain Inspirational Quotes for Authors: Write for Critical Acclaim or for My Ideal Readers?

Mark Twain Inspirational Quotes for Authors: Write for Critical Acclaim or for Readers?

Some advice is ageless and timeless. Mark Twain has some inspirational quotes that can help the authors of today.

Thumbnail for version as of 05:20, 12 January 2005

Any author considering how to write a book can get caught up in seeking the prestige of critical praise for your book, such as being featured in prestigious lists, praised in a newspaper review, or touted as one of the best books of the year.

I found an excellent “on this day” post on The Writers Almanac with Garrison Keillor that made me think of you.

Because on this day in 1864, one of Mark Twain's most famous book was published, and the major newspapers of the time were not at all pleased with it. I never knew it was even banned by one library.

Mark Twain's experience with his book The Adventures of Huckleberry Finn provides an excellent example of who your REAL critic needs to be.

Please read this short passage from The Writers Almanac :

Although it was a big seller and got great reviews in England, Adventures of Huckleberry Finn got poor reviews in America.

A San Francisco paper said that it was dreary, and "nor is it [a book] that most parents who want a future of promise for their young folks would select without some hesitation."

  • A Boston paper said that it was "so flat, as well as coarse, that nobody wants to read it";
  • another that it was "pitched in one key, and that is the key of a vulgar and abhorrent life";
  • and a New York paper that it was "cheap and pernicious stuff."
  • In 1885, it was banned by the public library of Concord, Massachusetts, and Louisa May Alcott explained, "If Mr. Clemens cannot think of something better to tell our pure-minded lads and lasses, he had best stop writing for them."

But Twain said, "The public is the only critic whose judgment is worth anything at all."

Three months after Huck Finn was published, in early May of 1864, Webster had sold 51,000 copies of the book, and as of today, an estimated 20 million copies have been sold.

(See original source for this quotation)

What can I learn from the Mark Twain inspirational quotes?

I hope you will write your book with these things in mind:

  • What does my reader desire?
  • What will make my reader's life better?
  • How can I give my reader an amazing experience?

When you do that well, your reader will share how much better her life is, or how awesome the story was with all her friends.

THAT is what you truly want, because people who matter –  your ideal readers –  telling their friends and contacts how awesome your advice or your story is will carry your message into many more hearts and lives than a few reviews.

Share your message - follow your B.L.I.S.S!:

Follow your bliss!

Ronda Del Boccio, the Story Lady

#1 bestselling author, mentor and speaker

Creator of the BLISS Butterfly and the 30 Day Awakened Author Challenge






How Can Guest Blogging Help Me Develop My Author Voice?

This entry is part 3 of 5 in the series Blogging

How Can Guest Blogging Help Me Develop My Author Voice?

by Ronda Del Boccio

Blogging on your own site is important, yet it's not always easy. Sometimes a blogger may feel stumped for new ideas or stuck in a rut.

Another important aspect of writing in whatever format is developing your author's voice.

Developing your voice comes from DOING –

Creating materials

  • writing –  including flyers, articles, emails, social posts, and ultimately books
  • speaking – such as videos, interviews speaking engagements

Interacting with prospects and readers/customers

  • answering questions – whether written or spoken
  • conversations – with readers and prospects

Are you speaking into empty space?

Being a book author is about much more than simply writing and publishing a book.

An expert in energy, whom I will call Justin, said, “I want to be a speaker.” He wrote a book and published it. He began marketing the book. He looked for speaking engagements, yet he found few organizations who wanted him.

Where did Justin go wrong?

He had put out his book “in a vacuum.”

  • He did not research who is the ideal reader/customer for him.
  • He did not solve a specific problem in h is nonfiction book.
  • He spoke to his passions but not to a need.

If justin knew more about his ideal reader and the questions and problems this person wanted solved, he would make better progress.

One way to get to know your ideal readers is to ENGAGE with them. This is much easier done where there is already a conversation happening.

How Guest Blogging Helps Develop Your VOICE

Guest blogging is an excellent way to develop your voice because you are:

  • writing for an already-established audience (that of the blog on which you are a guest blogger)
  • writing for your ideal reader (assuming you have chosen the right blogs)
  • speaking to issues or concerns those readers have (based on your post being requested and approved)
  • developing your style, metaphors, and language

Back to Justin, if he had been getting to know his audience by interacting with them and by guest blogging, he would be better able to speak to what they want to hear and develop his voice as a writer (and public speaker)

How can you find guest blogging opportunities?.

MyBlogGuest is an easy way to get started as a guest blogger. There are sites seeking articles, and you can pitch blog owners as well.

My Blog Guest

Watch the video about guest blogging with

MyBlogGuest Guest Blogging CONTEST!

What a great motivator! A CONTEST to get your guest blogging juices flowing!

Sign up for free and get started!.

There's a $1,000 prize for the winner.

See you there!

Follow your BLISS!

Ronda Del Boccio, the Story lady

Creator of the BLISS Butterfly and the 30 Day Awakened Author Challenge

Original Article Source on


How to Write a Book: Do Your Chapter Titles Sizzle or Stink?

How to Write a Book: Do Your Chapter Titles Sizzle or Stink?

by Ronda Del Boccio

When someone is one of my mentoring students, I ask to look through their book before they publish. I'm looking  for things like:

  • book title
  • book subtitle
  • cover
  • back cover material
  • endorsements and testimonials
  • stories
  • book structure
  • optin
  • call to action

My observation is that the chapter titles are the orphan children of the book. The author gets caught up in the content of the book, but forgets that before a potential buyer reads a word, she's likely to first read the table of contents.

I remember helping my friend and student Lasse Rouhiainen with his first book, Smart Social Media. He said, “I never thought much about the chapter titles until you pointed them out to me.” Most of his did their job well, but I helped him add some hot sauce to a few.

It's ok to have boring chapter titles ONLY to keep them as placeholders. Go back and spice them up before you publish.

Copywriters often spend a large amount of time on headlines and subheads, which are their equivalent of the book title and chapter titles.

Model your own chapter titles after successful books. The 4–Hour Workweek is one excellent example. Here is an image showing some of the chapter titles from the book:

Three Things NOT to Do when Crafting Chapter Titles

Here's some helpful guidance about chapter titles from another article.

How to Write a Book: Writing Chapter Titles that Turn Browsers into Buyers

by Ronda Del Boccio, NABBW's Entrepreneurial Authoring Expert

One of the most neglected considerations for how to write a book is the chapter titles. Yet perusing chapter titles is a critical step a book browser makes when deciding whether or not to buy a book.

If the front and back cover (or cover and book description online) make the browser look inside the book, guess what they’ll see first?

That’s right, the chapter titles!

So here are 3 things NOT TO DO as you write your chapter titles.

  1. DO NOT overlook the importance of the chapter titles. A potential buyer takes 4 steps before making their decision: front cover, back cover, chapter titles, and a peek inside.
  2. DO NOT be boring. “The ABCs of design” is a boring title. Even a chapter title should make you want to know what the chapter will convey.
  3. DO NOT shrink. Be bold. Write captivating titles that arrest the reader’s attention.

Three Things TO Do when Crafting Chapter Titles

  1. Look at the table of contents' of books and make note of those which ignite your curiosity. Another excellent model for chapter titles is YES by Robert Cialdini.
  2. Think like a copywriter. Take inspiration from Prevention magazine or The National Inquirer. .They KNOW how to grab attention.
  3. Sell the Sizzle. Titles should make you want to read more. Fascinate the reader and she'll click the buy now button.

This video shows the principles in action, using The 4–Hour Workweek as an example:

Watch the video now.

Put some spark into your chapter titles and you can turn browsers into buyers.

Putting Your Book in Context

Writing a book is only 1 of 5 key aspects of your journey as an author.

Before you write a word, it's important to get clear on your bigger purpose.

The system I teach is called e BLISS Butterfly Plan, and you'll l earn all about it as a FREE participant in the 30 Day Awakened Author Challenge.

Share your message - follow your B.L.I.S.S!:

want more help with how to write a book? The FREE 30 Day Awakened Author Challenge walks you through everything from identifying your purpose and vision to writing, publishing and promoting your book.

Become a free member now at, and be sure to watch for a chance to get ongoing help from me when you upgrade to Level 2 GOLD Member at a very low tuition.

Will you be the next author to follow your BLISS? I hope so!

Ronda Del Boccio, the Story Lady

#1 bestselling nonfiction and fantasy author and Celebrity Author Mentor

Creator of the BLISS Butterfly and the Awakened Author Challenge

See the original article source.


What Can Jeff Foxworthy Teach Authors about Storytelling Techniques and Ideas?

What  Can Jeff Foxworthy Teach Authors about Storytelling Techniques and Ideas?

by Ronda Del Boccio

It seems people don't truly believe me when I say there are storytelling ideas everywhere. Comedians and country singers know this well.

storytelling techniques

Entrepreneurs come to me for help with how to write a book; One of the key elements that belongs in every chapter of a nonfiction book is a story.

The story may come from:

  • a customer success story
  • a restaurant visit
  • a conversation
  • a news story
  • something overheard
  • any life experience

Storytelling ideas are everywhere,

Recently, Kara asked, “How can I find a story for every chapter? I'm not a good storyteller.”

Before addressing the storytelling issue, pause and look at the mindset. as Kara repeats she's not good at something, she demonstrates storytelling techniques used to hold her back.

She probably has a whole narrative around not being a good storyteller and not being able to find good ideas. It becomes a well-worn pathway of the mind.

Looking for inspiration

Kara can find storytelling ideas anywhere in her life. Fiction authors know this well, because any event or person can inspire a story element.

as a fantasy author, I personally have used bits of conversation, people, and real life experiences as fodder for stories.

Why is nonfiction any different? It isn't!

Jeff Foxworthy finds his inspiration in everyday life. He is a master storyteller.

Watch this Jeff Foxworthy video.and see if you can find some inspiration for yourself.

Here are a few of the situations that inspired him for this comedy routine:

  • a wedding rehearsal dinner
  • lawn ornaments
  • hunting
  • visiting relatives
  • rednecks (of course!)

3 elements of storytelling

  1. Content – the “what happened”: Most people stop here and merely repeat “this happened, then that, then the next thing.” This makes for a boring story.
  2.  Context – the “fit” or relevance to the reader/listener: This is why the story matters to your audience.
  3. Connection – the “why this matters” emotion. The story needs to matter to your audience on an emotional level, whether the story is humorous or serious.

What can Jeff Foxworthy teach about good storytelling techniques?

Continue reading "What Can Jeff Foxworthy Teach Authors about Storytelling Techniques and Ideas?"


Can Storytelling Techniques Help Develop a Powerful Mindset?

Can Storytelling Techniques Help Develop a Powerful Mindset?

Check out storytelling techniques in action by remembering the thoughts that run around inside your head. These might be thoughts about:

  • The economy
  • Business
  • Your love life
  • Your kids
  • Your partner
  • The job market
  • Losing weight
  • Breaking a bad habit

Whatever thoughts run around inside your head are your own storytelling techniques in action!

People are constantly telling themselves stories about the day. A musician just complained to me that he is having a hard times getting gigs (jobs) because of the current leader of his country. What the  WHAT???

Catch yourself telling stories about your life.

What story do you tell yourself about things that happen?

Imagine you have a day in which these things happen:

  • the delivery boy throws your newspaper into the bushes; plus the sprinkler is on. Your paper is drenched and unreadable.
  • A computer virus wipes out your entire hard drive.
  • Your tire blows out on the way to a big meeting and you have to walk miles. And it's raining hard.
  • Your child continues to give you the silent treatment for no apparent reason.

The typical response one might imagine for each of these is some version of “oh NO!” (with or without cuss words).

Eeyore (from the Winnie the Pooh series) comes to mind. He complains that things like that always happen to him. Here's one of the great Eeyore quotes:

Nobody tells me. Nobody keeps me informed. I make it 17 days come Friday since anyone spoke to me.

A series of orange juice commercials catches my ear, because they are a fantastic mindset lesson.

When the person who is going to have a series of “bad” things happen in a day, his or her response is “perfect!” (said with enthusiasm, not sarcasm)  rather than dread.

Here is one of those orange juice commercials:

Watch the video now.

Perception Shapes Reality

There is no “set response” to a thing happening.

Here is my version of responding to a “bad day” with positive expectancy and a great mindset:

Imagine I'm looking into a crystal ball that predicts my day…

Crystal Ball: “Your website will be down for six hours.

Me: “Excellent! Right after I send my customers a special coupon?”

Crystal Ball: “Yep.”

Me: “Perfect! Anything else?”

Crystal Ball: “The order button link will not work for no apparent reason.”

Me: “Great! And I'll spend several hours trying to track down the problem, right?”

Crystal Ball: “Sure will.”

Me “Good thing I had my mindshift!”

Use storytelling techniques to aft a powerful story

1. Catch your typical story running in your mind.

2. Decide the more positive, profitable story you wish to tell yourself.

3. Write down that new beneficial story

4. Rehearse saying it often.

5. Join the Miracle Mindshift Month and transform your mindset in just 31 days.

“Good Thing I Had My Mindshift!”!

your mindset is 100% under your control. It is not dependent upon your nation's leader, the economy, the weather, the day of the week, or anything else.

The Miracle Mindshift Month provides simple yet potent tools that can help you change your mind for the better.

Click the banner to join the Miracle Mindshift Month now.

Get Started Today and SAVE with this Miracle Mindshift Special Offer!

Will you practice storytelling techniques that move you toward your goals? I sure hope so!

Follow your B.L.I.S.S.!

Ronda Del Boccio, the Story lady

#1 bestselling nonfiction and fantasy author * Celebrity Author Mentor

Creator of the BLISS Butterfly and the Awakened Author Challenge

(See the original article source here)


Entrepreneur Mindset for Authors: Ready for Adventure?

Entrepreneur Mindset for Authors: Ready for Adventure?

by Ronda Del Boccio

Once I had a dream that a company in Minneapolis offered me a job paying $150 thousand per year with excellent benefits. Although this is much more than many people make, I turned down the offer.

I told my mother and her husband about this dream. He said, “You should have taken it. Why would you turn that down? You're crazy!”

Funny how he got so emotionally invested in my decision in a dream.

When is a dream a nightmare?

A cushy salary and benefits sounds like a good thing, right? But there are trade-offs with any decision.

I would have to work 60+ hours and would have nothing like what I would consider quality of life.

  • Why have money and no time to spend it?
  • Why have to ask “how high?” when someone else says “JUMP”?
  • Why give up freedom just for supposed comfort?

For me, a cushy salary and benefits would not be comfortable if I had to work for someone else. I truly have an entrepreneur mindset!

Like my guinea hens in this picture, I am ready for adventure. Are you?

Entrepreneur Mindset: Ready for Adventure?

Why develop an entrepreneur mindset?

Here are some reasons why you as an author of any format may find it beneficial to develop an entrepreneurial mindset.

  • Just writing does not get your work out into the world.
  • Just publishing a book is not a success guarantee.
  • There is more to being a successful author than posting about your book in social networks.
  • You are not likely to find a salaried position with benefits as an author.
  • You're probably a free spirit anyway!

How to Develop an Entrepreneur Mindset

Here are some actions you can take to become more business minded without selling your writer's soul.

  1. Set lifelines (most people call them deadlines) for yourself even though nobody is looking over your shoulder.
  2. Reward yourself for reaching your lifelines and for making great progress.
  3. Celebrate every success –  whether that is the sale of an article, surpassing a goal, winning an award, the completion of a chapter, or your first book sale.
  4. Expect a miracle! Things don't have to happen slowly or in stepwise progression.  Open yourself to be AMAZED on a daily basis, and you will discover your mind, heart and spirit opening to bigger ideas and greater BLISS!

Jumpstart Your Entrepreneur Mindset in 30 days!

I've been sharing my own experiences in a transformational program called the Miracle Mindshift Month. Though I am already a creative person, I have found myself taking more productive actions with my writing and with my business –  and getting better results –  as a consequence of participating in the mindshift.

My dear friend and #1 bestselling author Chris Downs also participated in the Miracle Mindshift Month. In his video , he talks about how the mindshift helped him gain clarity and focus for h is business.

Chris has been making huge miraculous leaps in his business, including being an expert on a prodigious site in his niche. And he has continued go, as he says, “grow a new heart.”

As someone who was supposed to need a heart transplant, in the past 12 months, he has no need of a new heart.

Will you be the next person to declare: “SHIFT Happens”?

Miracle Mindshift Month

Because I am an Ambassador (contributing expert) on the mindshift creators' site, I am empowered to bring this program to you at a special tuition.

Please give yourself this gift that will give you simple tools to help you transform your mindset, improve your health, become a more successful entrepreneur, boost your creativity, or bring about whatever results you desire for your life for less than you would give for a latte.

Invest in yourself once and you can continue following the program for months or years to come, as many of us are doing.

go to and I'll see you inside!

Follow your bliss!

Ronda Del Boccio, the Story Lady

#1 bestselling author –  Celebrity Author Mentor -.transformational speaker

Creator of the BLISS Butterfly SYstem

Original article source on


How Can the BLISS Butterfly Help You Write a Book?

Are you focusing your attention on everything that will make you and your book a success?

So often, a budding or published author will come to me with concerns ONLY about how to write a book or ONLY about how to publish a book on Kindle.

It's a little bit like only caring what your kitchen sink looks like without hooking up the plumbing! I bet you never thought of it that way!

Have a peek at the BLISS Butterfly below and you'll get a good feel both for the 5 key areas of focus for you as an author AND the way we'll work together when you come for author mentoring.Awakened Author Challenge BLISS Butterfly

Follow Your BLISS - The 5 Keys to Author Success.

Imagine a butterfly with a body and 4 wings

The body of the butterfly is the core without which no flight would be possible.

The core is the B of Bliss and stands for BEING on purpose! This means being true to you and knowing your story.

The wings on one side of the butterfly are your LEGACY and IMPRINTING your book upon the world. This is where you give your core message wings.

Yet if you have "just a book" and nothing more, your butterfly cannot fly - cannot even take off! So that means you need the other wing...

SHARING your message means telling those who need what you offer about the benefit of working with you. At this point you have crafted your story and you have a book written, published and launched, but you're still missing a wing...

SERVING your audience means besides your book, you need other products, programs and services to offer your audience. This is not simply because you need to make's because in order to truly SERVE them and meet their deepest needs and desires, they need more of you than your book!

Ready to stop crawling and start flying?

The best way to get started is to join the FREE 30 Day Awakened Author Challenge, w hich helps you create and launch your fully formed BLISS butterfly.

Following the lessons in the Challenge, you will determine your WHY for your book and beyond, discover how to write a book, get it published, launch it and make at least one other information product to get you started.

Be sure to watch for an amazing deal on the Gold Upgrade, which will get you into a live weekly call and a private Q&A group.

Become AWAKENED now at

Will you be the next awakened author I help?

Follow your bliss!

Ronda Del Boccio, the Story Lady

Creator of the free Awakened Author Challenge


Writing Skills Help: How Can You Improve Your Writing WITHOUT Writing?

Writing a good book worth reading is more than how you write the book. Other skills come into play, including copywriting and persuasion.

If this seems confusing or irrelevant, consider the power of these aspects of a book:

  • Title
  • Subtitle
  • Back cover content
  • Book description on Amazon or other bookseller sites
  • Content on author's site/blog about the book

Every author needs to either develop copywriting skills or hire it done, and hiring a good copywriter can be an expensive venture for someone just starting out with your book and platform.

This article by David Deutsch teaches how to become a better copywriter before you begin writing:

Improve Your Copywriting—without Writing a Word by David Deutsch Copywriting is about being persuasive


So if you want to get better at copywriting, practice being persuasive. In person as well as in print.


Practice convincing your friends, family and business associates to try a particular food, accompany you somewhere, watch a certain show, or just to do “A” rather than “B”.


Notice what works.  Notice what doesn’t.  How do you deal with objections? How do you lay the groundwork for persuasion (bonding, getting them into an agreeable mood)? How do you “close the sale”?


Not doing too well? Read up on salesmanship and persuasion.


If you’re really serious about copywriting and you’ve never done it before, get a second job for a week or two in a telemarketing center, selling door-to-door, helping out in a retail store, or selling anything face-to-face.


When have a copywriting assignment, practice “selling” people on the product or service you’re writing about.

Can you get them interested in it? Interested enough to buy it?


Keep refining your ability to “sell” the product or service in person and you’ll be far more able to sell it on the page.

And your copywriting skills will soar.


Click the Original article source.


One way to get help with your own persuasion skills is to join the free 30 Day Awakened Author Challenge – and while learning how to write a book and get it published, you will discover what will help your ideal reader CRAVE your book and everything else you do.

Join the free challenge now at!

Follow your bliss!

Ronda Del Boccio, the Story Lady

Creator of the 30 Day Awakened Author Challenge!


Writing Prompts: What Story Can You Tell in 100 Words? #microflash

Writing Prompts to Spark Creativity: What Story Can You Tell in 100 Words? #microflash

Writing prompts can get your writing juices flowing. Since the project is short, it won't take you away from your book. You may find that writing something in 100 words is just what you need to wake up the creativity within you.

Hen In Snow


by Ronda Del Boccio

We instinctively feel the danger. We cackle and run under the nearest bush, tree or shelter where death cannot take us. From my hiding place, I look at the empty yard. Relief! Nobody will die today.

Peeping in the tall grass. The babies! I rush toward them, cover them with my body and wings.

Hawk soars down, down, down. Big sharp talons stretched to kill. I will give my life for the babies.

Heavy weight lands on me, flies away. I feel a harsh prick. Stunned, I cannot move. Peeping from below rouses me.

I live! Hawk hunts.

# # #

For me, writing fiction is great fun. Your story can be fiction or nonfiction. Whatever pleases YOU and serves you.

LIFE itself provides wonderful fodder for creativity. Your own consciousness richly provides you with plenty of material.

Want to open yourself to greater creativity, self expression & even problem solving? The Write On Purpose Package provides a number of specially chosen journal writing prompts that give you insights into your life and emotions, plus a fabulous audio and guide.

Chief Robert TallTree and his wife Terri TallTree talked with me about the power of writing as a tool of stress relief and self expression that helps you in every aspect of life.

Write on Purpose Banner: Click to ClaimDownload your Write On Purpose Package now and open up to the gems within yuor own life!.

What inspires you?



6 Word Memoirs Writing Prompts: What Is Your Best Advice in 6 Words?

I've just discovered 6 word memoirs this week and I'm enthralled! Why?

Because writing prompts can be a really fun and USEFUL way to get creative juices flowing, I'm entering a writing contest that asks for 6 word memoirs on several topics relevant to writing.

inspiration: 6 word memoirs writing prompts

What I love about 6 word memoirs as writing prompts is that you aren't spending a lot of time writing something you feel may be a 'waste of time" (even though I personally believe NO writing is a waste of time!)

Writing Prompts Play Time!

Even busy people can take a minute to write 6 words, so let's have it! Give your BEST advice you would share with your readers/customers in your book - in just 6 words. Add it as a comment below.