Book Marketing coach Shares How to Buzz Your Work in Progress!
Far too many authors think that the time to build anticipation and buzz for your book is AFTER it's published.
NO – the time to start building anticipation and buzz is while you're still writing it! The following article makes an excellent point, and I hope you will take heed AND take action!
Posted by CreateSpaceBlogger on Mar 11, 2013 5:09:04 AM
Do you have an idea for your next book? If not an idea, maybe you just have that itch to start writing another book. Either way, idea or itch, now is the time to start talking about it online. This is your opportunity to build buzz and anticipation.
Writing a book is a gut-wrenching, life-affirming, tear-producing, spine-tingling, smile-launching struggle. It's a process that can leave you feeling elated on Tuesday and bring you crashing back to reality on Thursday. That it will have its ups and downs is as sure as the sunrise.
But that process gives authors an opportunity to breathe life into a book before it's published. It makes the book more than a book; it makes it a journey. You can take that journey with your readers by talking about the ups and downs on your website, blog, or social media.
Those who follow your path likely will be anxious to reach the destination and read the published product. Plus, the journey might be something they share with their friends and family, which can lead to even more readers awaiting your book.
I'm not talking about revealing plot points and twists or any other essential story elements. Talk about the story in broad strokes. This is more about the creative process as a whole.
I've even seen authors put out technical questions about science and history that are crucial to their stories. They involved the readers in the actual creation process.
Keep in mind, however, that there is a danger of saturating your readers with too much inside information, so you want to be careful and not bury them with details. Give them just enough to keep them interested.
For the most part, you want to give them a peek inside without giving them a full-fledged tour.
Don't miss this opportunity to build pre-publication buzz. Take your readers with you on your writing journey!
Richard Ridley is an award-winning author and paid CreateSpace contributor. See original article source
The best point in the article
“They involved the readers in the actual creation process.“
The more a reader is involved, the more she is engaged and invested in the journey, and the more likely she is to buy the book.
Expand Your Reach
One of my favorite tools helps an author expand your reach. When you write an article on your blog, you want people to read it. And not just the people who already know and love you, but people who are your ideal reader but don't know you yet!
Social Buzz Club has a free level that empowers you to share good stuff with your network from other people and also to have them share yours.
It's a great community, and I've gained new readers, new friends and loads of good shares by being involved.
I upgraded so I can share directly to my Facebook page.
Follow your bliss!
Ronda Del Boccio, the Story Lady
book marketing coach, bestselling author and author mentorSHARE!