Building Your Author Platform: How Can I Build Relationships with Journalists? 1. Google Alerts
When it comes to building your author platform – your presence both offline and online – being a recognized expert on a topic is a good thing. Whether you write fiction or nonfiction, you can still be a media resource.
Here's an example:
Multi New York Times Bestselling author Dan Brown is a symbology expert who has been interviewed on all major networks and even National Public Radio. Here is part of the NPR interview.
He says he is fascinated by Freemasonry because of its message through the ages.
"We live in a world where people kill each other every day over whose definition of God is correct," Brown says. "And here is a worldwide organization that, at its core, will bring people together from many, many different religions, and ask only that you believe in a god, and they'll all stand in the same room and proclaim their reverence for a god. ... And it seems like a perfect blueprint for universal spirituality."
As you can see, one important aspect of a strong author platform is being a media resource.
That means building relationships with journalists. Google Alerts is a great tool for doing this.
Google Alerts – a Powerful Tool for Authors
First, you may not be familiar with Google Alerts. All you do is enter a search string and your alerts will arrive in your inbox on the schedule you choose.
Here's what Google says about Google Alerts on its homepage:
Monitor the Web for interesting new content
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.
Enter a search query you wish to monitor. You will see a preview of the type of results you'll receive. Some handy uses of Google Alerts include:
- monitoring a developing news story
- keeping current on a competitor or industry
- getting the latest on a celebrity or event
- keeping tabs on your favorite sports teams
Google Alerts Tips.:
- Put your phrase in quotes “Awakened Author Adventure” not Awakened Author Adventure
- Be sure to get an alert for your name (in quotes of course) to monitor what is being said about you.
- Monitor your “competitors'.
- Monitor the keyword phrases you are using.
Now, here is some great information about building relationships with journalists using Google Alerts.
Use Google Alerts to form relationships with journalists and get valuable free publicity
You probably already know how to use Google Alerts to discover stories that have been written about you or your topic.
But do you know how to take the next important step that will practically force journalists to pay attention to you?
It’s fairly easy. And Mark Amtower does it regularly.
Let Google Do the Heavy Lifting
He has created Google Alerts for his area of expertise, which is how small business owners can sell more to the government.
Google Alerts sends related articles into his Inbox almost daily. When Mark reads a story he likes, he sends the reporter who wrote it a short email saying he enjoyed the article.
Trust me. When journalists see emails like that, they pay attention! I sure did when I worked as a reporter because most of the people who contacted wanted me wanted something.
Within the email, Mark mentions his website, GovernmentMarketingBestPractices.com, to reinforce his expertise and credibility.
If the journalist replies and thanks him for his comments, Mark offers to send a free copy of his book and….here’s the important part…offers to be a resource for other stories on the same topic.
Now you know how to use Google Alerts!
For more help with your book, claim your free mini-class and special report about how to make your book irresistible! Go to WriteOnPurpose.com/free right now! There are lots of goodies for you there, plus a weekly tip or tool.
Follow your BLISS!
Ronda Del Boccio, the Story lady
#1 Bestselling author, mentor and speakerSHARE!