I just had an interesting conversation with my dear friend and colleague +Jason Oman
about how much business using the internet has changed since he started over 10 years ago.
Then, "push marketing" worked. Push your stuff in front of people's faces and they're likely to buy. You could put up a product on the most popular site for info products and it was easy to get a bunch of people you never met to promote it for you
Today things are much different. Attention spans are shorter, trust is harder won, and there are a million town cryers trying to part people from their money.
What works? How do you get people's attention in an attention economy? Storytelling!
Storytelling is, I say, the second oldest vocation after motherhood. You know that a great book or movie can enthrall y ou for long periods of time, but do you know that storytelling changes your brain?
This is a really good article by New Yourk Times #bestselling #author Jonathon Gottschall that +Birddog B2B shared.
What caught my attention in particular is the scientific proof of what those of us who love storytelling already know: That stories literally change your brain.
When you' hear, read or see a story unfolding, you r emotions get involved. As you'll read in the examples, an angry person in a movie will evoke that emotion in your brain even if you're in a good mood.
Check it out and feel the power of stories!
What story has caused you to take an action recently?
Have you voted for a contestant on #DWTS or #TheVoic because of their story?
Have you bought something or given a donation because the advert pulled your heart-strings?
Share in the comments below!
Follow your BLISS!
Reshared post from +Birddog B2B
Intrusive, self-centered marketing no longer works the way it once did. What will replace the legacy model? Stories. http://bit.ly/18BMnvY