10 Best Tips for How to Throw a Book Launch Party from R. H. Burkett

This entry is part 1 of 6 in the series Book Launch Party

Want to throw a fabulous book launch partyh? These 10 tips from R. H. Burkett are just the ticket. I attended her bash, and it was over-the-top great! #BookLaunchPartyh #BookLaunch #BookMarketingIdeas #BookMarketingHelp

This entry is part 1 of 6 in the series Book Launch Party

Considering throwing a book launch party? It can be a huge undertaking! I've been at a few parties - online, real world, and virtual.

My friend R. H. Burkett, award-winning author of several books including Daughter of the Howling Moon, which I reviewed here, threw a hum-dinger of a bash! And she was kind enough to write this guest blog post to go along with my series of articles on throwing a book launch party.

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 Top Ten Tips for Throwing a Successful Book Launch Party by R. H. Burkett

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How to Throw a Book Launch Party FREE: Party without Spending Money

This entry is part 2 of 6 in the series Book Launch Party

This article shows you ways to throw a book launch party without spending a money. Throwing a celebration of your new book is an excellent book marketing idea.

This entry is part 2 of 6 in the series Book Launch Party

If you're considering throwing a book launch party as part of your book marketing plan, you can see several articles about how to throw a book launch party right here on WriteOnPurpose.com.

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CreateSpace, publishes some excellent articles, and this one fits the series about how to throw a book launch party. This time, discover how to do it without spending amy money. See original article source here.

Book Parties Don't Have to Cost Money

Posted by CreateSpaceBlogger on Dec 16, 2014 5:29:51 AM No matter who publishes your book, I strongly believe that every author should have a launch party because writing an entire book is an accomplishment that deserves to be celebrated! Many indie authors, however, believe that launch parties cost a lot of money. They also believe that traditional publishers throw elaborate launch parties for all their authors.   Neither is true.   Each time I have a book come out, I have one launch party in New York, where I live, and one in Silicon Valley, where I grew up. My publisher doesn't pay for the parties, but neither do I. I don't pay for anything. I do, however, organize the events. And by "organize," I mean that I call up a bar and ask if I can have a book signing there. That's literally all I do. Most bar owners/managers would be thrilled to give you a table to sign books in exchange for your bringing in a small/medium/large group of patrons on a slow evening.   It's really that easy!   So there you go. There's nothing stopping you from doing exactly what I do. Find a cool bar on Yelp, call them up, ask to speak to the manager, and then have a friendly conversation. It might take a few calls to find the right venue, but you will find one. Then spread the word, sell some books, and enjoy! Who cares if you don't have any fans (yet)? Invite your family and friends. They will be happy to come!   NOTE: Don't forget to take photos, especially a few of yourself signing copies of your book. You might feel a little silly at the time, but trust me, it's not silly. Not at all! You worked hard to become an author, so be proud of yourself and celebrate! You deserve it.   -Maria

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

Have you thrown a party? What was it like? Wht worked and what didn't?

Want help being a more profitable author?

Get your book marketing help and your free Author Profit Pack which includes the special report “7 Ways to Earn Money from Your Book While Writing It” at WriteOnPurpose.com/free

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Follow your BLISS,

Ronda Del Boccio;

#1 best selling author

Find all my books on Amazon

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How to Throw a Book Launch Party: Choosing the Venue

This entry is part 4 of 6 in the series Book Launch Party

This is another in the series about how to host a book launch party, today focusing on the location. Here’s how to pick one where you can have a successful gala.

This entry is part 4 of 6 in the series Book Launch Party

Recently, I attended a couple of book launch parties and learned a lot. In a previous article, I shared insights on inviting guests to a book launch celebration. This article is all about selecting a venue.

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Where to host your launch party?

First of all,  consider your budget. Most people will want to have a free space, but that doesn't mean you have to use your local free meeting hall. Here are some ideas:

  • Coffee shop
  • Restaurant
  • Park pavilion
  • Themed entertainment

You want to consider a place that is:

  • Near you
  • Easy for others to find
  • Willing to play along as you set up and publicize the event

If  your book is about an archeological dig, maybe there's a nearby museum that would let you do something near a display. Or perhaps they'll let you post flyers.

If your book involves a dinner party, perhaps a winery or restaurant will be happy to host you.

My upcoming anthology, Hillbilly Daze, has stories that happen at several local places, and I'm going to see about having readings/launch parties at some of those.

My friend and mentor Velda Brotherton has a new book that involves painting. She considered having her launch at an art gallery, however, the nearest place to her was far off the beaten trail, and thus not a good option.

Remember - the point is to sell books!

The point of your celebration is to sell books while having a good time. Let that stay in your mind.

So pick the right place for your party, one where the owners are happy you'll be there.

Want help being a more profitable author?

Get your book marketing help and your free Author Profit Pack which includes the special report "7 Ways to Earn Money from Your Book While Writing It" at WriteOnPurpose.com/free

"7SIMPLE Ways to Make Money from Your Book While You're Still Writing It" Special Report image

Follow your BLISS

Ronda Del Boccio

best selling author and speaker

 

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How to Throw a Book Launch Party: Spreading the Word

This entry is part 3 of 6 in the series Book Launch Party

This is one in a series of articles about hosting a fabulous and profitable book launch party. Today is all about how to invite people, using online and offline methods.

This entry is part 3 of 6 in the series Book Launch Party

It's fun to learn from what others do and use that information to help me improve my own results, so I am doing a series of articles about hosting a book launch party. Recently, I've attended my first book launch celebrations, and I saw some things that worked well and some that didn't. So today is all about spreading the word. Questions I think about include:

  • How far ahead to tell people?
  • How best to invite them?
  • What sort of follow-up?

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Offline Book Launch Party Promotion

Save the Date Postcard One author sent out 2 cards, the first of which was a "save the date" postcard. I thought this was a good idea, but I'm not sure it increased attendance. It came a couple months ahead of the celebration.

  • The good: Advance notice
  • The bad: No author website on the card! UGH!

Invitation Card This card cae out about a moth ahead, including all the details on where and when.

  • The good: Details were there about where/when
  • The Bad: The author put the ENTIRE CARD in black. I can't think of anything harder to read against than black, unless there's big white type. Bad move!
  • Better: For her theme, the black made sense, but do that for the front where there are few words. Make the inside with the details white with black or blue lettering. And for goodness sake, don't use a swoopy font! Make it easy for the guest to read all the details. and put the author website there, preferably with a link to where they can get directions.

Final SNail Mail Reminder The author did NOT do a final postcard, and I think this would have helped. Have you ever lost a card that you got several weeks ago? Sure you have. People were scrambling around Facebook looking for where the event was posted, and that was all rather hodge-podge trying to locate the pertinent details.

Online Book Launch Party Promotion

Facebook Event Since a lot of people use Facebook, an Event page is advisable, so nobody will think it's just to much work to figure out where to go no matter how they found out about the festivities. Setting up the event is super easy. Go to your Facebook author page and click on events, then add event. Put all the details there and build up excitement as the event approaches. And of course, invite your local contacts. Please don't bother inviting people who don't live in your area to an in-person event. I get irritated when someone thinks I'm going to show up in Alaska or California for a launch party when I live in rural Missouri.

Website/Blog Promotion Every author needs a website, and this is a great place to pump your party. Write a post with all the fun and be sure to spread that link a lot. Ask folks to RSVP.

Google Plus Event If for no other reason than Google Juice, create an Google Plus event and invite your relevant contacts.

Amazon Author Central Page Event You need a robust Amazon Author profile anyway, and did you know you can post your events there? Talk about WOW, because anything on their site gets all kinds of search engine love. Sign up/login at AuthorCentral.com using your Amazon credentials.

Tips for online event listings:

  •  Make a header banner using something like Canva.
  • Get the name and address of the venue right.
  • Put the date and time.
  • Mention other things such as what type of snacks you'll serve, or any special events (like giveaways, readings, etc).
  • Post a picture of your book cover plus full description and order link. Remember, this is all for selling books!
  • Post a photo of the venue and a link to their Facebook page/website, etc.  They'll appreciate it.
  • Make your description EXCITING so people want to come. IF it sounds boring, they probably won't unless they really love you.
  • Invite your local/regional contacts only. Don't bug the folks overseas or in other parts of the country.
  • Don't just put up the announcement and abandon it. Ask questions, build excitement, and welcome those who say they're coming. Think buzz.

 

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