7 Ways to Promote Your Live Author Event with Ease

Live author events, whether a book signing, reading, speaking engagement or something else, can be tremendously valuable...or not. It all depends. Mostly, it depends on the AUTHOR, not the event host.

I've noticed a lot of authors tend to expect to sit back and let the literary world deliver book sales with no effort on the wordsmith's part. I see it with publishing and with live events as well.

7 Tips for Promoting an Author Event

When you publish a book by whatever publishing method, you an't expect to put up your feet and let the publisher promote for you This simply does not happen. You can't just bury yourself in the next project; you have to promote and market your own book. That makes everybody happy, because you sell more books.

Same with events. Just because you've agreed to appear at a book signing, excerpt reading, or other live author event, that doesn't mean you keep your mouth shut about it and simply show up and sit in  your seat like a soggy lump until you're "on."

You want a successful event, right?

5 Reasons Why You Want to Help Promote an Author Book Signing/Speaking Event

  1. You might sell more books. This is obvious, but worth focused attention. People who are connected to you, whether readers, family or friends, are likely to come in support, and/or perhaps buy a book for themselves or as a gift. Sales are all about numbers. The more people attend, the more statistically likely it is for you to profit.
  2. Name recognition. Every author needs a wider net with more people who know about you and your books. Even if I don't like your genre, I have friends who do, and those friends are always looking for a good read. The old saying goes, "Out of sight, out of mind." You want to be IN sight and ON people's minds. Every time someone sees your name and hears about you, you become just a little more relevant.
  3. You only reap what you sow. You'll only get out what you invest. Contribute nothing and you can expect nothing in return. Then you'll be whining that the event was a waste of time when you, in fact, were at cause in the poor results. Help spread the word and you'll be the darling of the event hosts and can anticipate rich rewards.
  4. The Golden Rule Principle. Momma taught you the Golden Rule: "Treat others as you want them to treat you." The others are the event planners, any other authors, and the attendees. You want a great experience for everyone. The success of any event is a team effort. You want to care t the success of the event not only to bolster your own self-interest, but because it is right to put forth some effort. The event coordinators are most assuredly expending many hours and much energy to support YOUR writing.
  5. What you focus upon expands. Focus on expanding siness as an author and it shall grow. Simple universal law.

Here are 7 easy ways you can let your world know about your event. Continue reading "7 Ways to Promote Your Live Author Event with Ease"


Meet “Chester Drawers” and 40 Ozarks Authors February 7, 2016 at Kimberling Area Library in Kimberling City, Missouri

Meet 40 Authors & Hear 11 Speakers at Meet the Author Day in Kimberling City on Feb. 6. 9:30 AM - 2 PM

Event is FREE & open to the public

Whatever you read you'll find an author you'll want to meet at this Southwest Missouri event at Kimberling Area Library in Kimberling City Missouri. For those of you who know me I'll be there, but I don't have a table. I'll be at the special drawing table with a gift basket to give away.

Here is a video showing last year's event:

 Kimberling City, MO. – Meet 40 regional authors and hear from eleven speakers at the Fourth Annual Meet the Authors Festival at the Kimberling Area Library. The event will take place on Saturday, February 6, 2016, from 9:30 a.m. to 2 p.m. and is free and open to the public.

Continue reading "Meet “Chester Drawers” and 40 Ozarks Authors February 7, 2016 at Kimberling Area Library in Kimberling City, Missouri"


7 Tips for a Successful Author Book Signing Event

Meeting your potential (and current) readers in person is a big deal. Book signings can either be a roaring success or a dismal waste of time. It all depends on how you the author approach it.

I've done a few author book signing events, and in fact I'm on a committee planning Meet the Author Day at the Kimberling Area Library in Kimberling City, Missouri. Here are some things I've witnessed.

Some authors come:

  • Having only a box of books and no table covering.
  •  Stacking books on the table in an unappealing manner.
  •  Sitting behind the table, waiting for magic to happen.
  • Wandering around talking to other authors instead of connecting with readers.
  • Having no way of making change or taking credit cards.
  • Making customers use coins instead of rounding that .95 up to the next dollar.
  • Not asking questions or talking with potential customers.

If any of these describe you, then you  will want to read this article and plan for your next event.

Velda Brotherton book table including Once There Were Sad Songs, Beyond the Moon, Rowena's Hellion, Wolf Song and others Continue reading "7 Tips for a Successful Author Book Signing Event"


The Journey From One Book Author to Multi-Published Author: NaNoWriMo Day 8

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I knew today would be a light writing day. This morning, I went to Branson, an hour ride, to be at the Taney Hills Library Author Day, a book signing event.

A dozen authors of widely different genres, including some of us Jack Masters types who write in many genres, attended.

We each had to bring our own table and chair. I only had a TableMate, so my horizontal space was limited. So what did I do? Go vertical.

Branso nAuthor Day 2014 My Table

The Table

Thankfully, I have a plastic display stand I used for my books. This gave me hight. I also have a plastic sign stand, which let me advertise a bit. I put out a bowl of licorice for people to take, in honor of the plot twists in my stories.


Even though I have written several books and contributed chapter, poems and short stories s to over two dozen more, I don't think of myself as a seasoned writer. I'm always working to improve my stories, and I'm involved with a number of superior authors with many more books and much more experience than I.

Sure, I have many dozens of articles published and materials all over the web and I write in different genres, but still,  I'm always seeking to improve my writing, to go deeper into my characters, to pack more into as few words as possible. I don't often take top prizes in writing contests. I never feel good enough.

I met William Leverne Smith, an author with a half dozen or so novels, a couple s hort story collections, and loads of online stories, at the Author's Day. We talked about the difference between those of us with numerous books and the one-book authors.

I hadn't thought about it before, but there is a difference. Now, I'm not being condescending or better-than-thou about it. The honest truth is that when William and I were single book authors, we were in a similar place to the others. Now, with many books, things have changed.

So if you're a newer author, either pre-published or with one book, you might check out these differences and cultivate the experienced author mindset:

There's no shaming, no put-down. It's all a beautiful journey worth taking!

Motivation: Newer authors tend to look outside themselves to write. If you've ever said, "I have to feel inspired," then you're in this category. If you cannot write without certain conditions being met, then you're looking outside yourself.

So much of writing is about applying yourself, butt in seat and fingers on keys, to your craft.

Describing Your Book: Newer authors tend to take forever to explain your book. I remember well those days. It's important to sum up your book in a sentence, because then the listener can decide right then and there whether it's for them.

A pre-published author to whom I spoke took over 3 minutes to describe his novel. That's an eternity.

Connecting: The newer authors spent a lot of time sitting behind their table and spoke more with other authors than with the readers wandering through the event. The more seasoned authors stood to speak with people and found out what they like to read.

One of my favorite moments was when a mom told her 2 kids they could each choose 1 book. Her daughter chose my novel, Rue the Day.

Planning: Most of the one book authors had no table decoration or covering. Some did not have change to offer customers making a purchase. Some had no website or business cards.

Again, none of this is criticism, because everyone live and learns, in that order, but it was interesting to notice those differences.

There's something more subtle than all that.

Author Identity

The more you write and publish, the more you know whom you are as an author. Even if you, like me, work in multiple genres, you know your style.

I call myself a teller of transformational tales on my business cards, because that's what I am, whether in nonfiction or fiction. That's what I mean about knowing yourself as a writer.

So, keep writing and be exactly who you are.

Here's my progress in National Novel Writing Month (NaNoWriMo).

I hope you'll find ways to reach out and connect with readers. If you would like stories, sneak peeks, and a chance to win free prizes, join Ronda's Readers right now WriteOnPurpose.com/read.

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