7 Ways to Promote Your Live Author Event with Ease

This entry is part 6 of 6 in the series Book Launch Party

If you’re an author participating in a local event, such as a book signing, meet & greet, public reading or festival, you want to help the event be a huge success for yourself and the organizers. Here are 7 methods to help you easily promote the event and help your book marketing efforts at the same time.

This entry is part 6 of 6 in the series Book Launch Party

Live author events, whether a book signing, reading, speaking engagement or something else, can be tremendously valuable...or not. It all depends. Mostly, it depends on the AUTHOR, not the event host.

I've noticed a lot of authors tend to expect to sit back and let the literary world deliver book sales with no effort on the wordsmith's part. I see it with publishing and with live events as well.

7 Tips for Promoting an Author Event

When you publish a book by whatever publishing method, you an't expect to put up your feet and let the publisher promote for you This simply does not happen. You can't just bury yourself in the next project; you have to promote and market your own book. That makes everybody happy, because you sell more books.

Same with events. Just because you've agreed to appear at a book signing, excerpt reading, or other live author event, that doesn't mean you keep your mouth shut about it and simply show up and sit in  your seat like a soggy lump until you're "on."

You want a successful event, right?

5 Reasons Why You Want to Help Promote an Author Book Signing/Speaking Event

  1. You might sell more books. This is obvious, but worth focused attention. People who are connected to you, whether readers, family or friends, are likely to come in support, and/or perhaps buy a book for themselves or as a gift. Sales are all about numbers. The more people attend, the more statistically likely it is for you to profit.
  2. Name recognition. Every author needs a wider net with more people who know about you and your books. Even if I don't like your genre, I have friends who do, and those friends are always looking for a good read. The old saying goes, "Out of sight, out of mind." You want to be IN sight and ON people's minds. Every time someone sees your name and hears about you, you become just a little more relevant.
  3. You only reap what you sow. You'll only get out what you invest. Contribute nothing and you can expect nothing in return. Then you'll be whining that the event was a waste of time when you, in fact, were at cause in the poor results. Help spread the word and you'll be the darling of the event hosts and can anticipate rich rewards.
  4. The Golden Rule Principle. Momma taught you the Golden Rule: "Treat others as you want them to treat you." The others are the event planners, any other authors, and the attendees. You want a great experience for everyone. The success of any event is a team effort. You want to care t the success of the event not only to bolster your own self-interest, but because it is right to put forth some effort. The event coordinators are most assuredly expending many hours and much energy to support YOUR writing.
  5. What you focus upon expands. Focus on expanding siness as an author and it shall grow. Simple universal law.

Here are 7 easy ways you can let your world know about your event. Continue reading "7 Ways to Promote Your Live Author Event with Ease"

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Ozarks Writers League Cancels Ronda Del Boccio Presentation on Social Media for Authors at the Last Minute

The Ozarks Writers League canceled my social media presentation. Details on that and how to attend a web event to help you make social media easy. #SocialMediaForAuthors #SocialMediaMarketing #OzarksWriters #WomensRightToWrite

I was scheduled to give a presentation titled "Social Media Quickie for Authors: Get in - Get Done - and Get Back to Writing" at the Ozarks Writers League (OWL) quarterly conference at Ozarks Technical Community College in Hollister, Missouri this morning (Feb. 21, 2015).

canceled

I got a message just after 8 this morning from past president Karen Nelson that the president, Casey Cowan, asked her to inform me my presentation was canceled.

While nasty weather conditions exist, nobody called, texted, emailed or otherwise messaged to ask whether I would be able to make it. Since I live in the area, I did not choose to stay at the hotel. As a blind non-driver, I had arranged transportation and was fully prepared to give the interactive presentation I had spent considerable time and energy preparing..

The schedule was reorganized for a delayed start time and supposedly "abbreviated." Interestingly, one talk was ADDED to the event.

Nonfiction author Karen Nelson is doing an unscheduled talk about characters. She describes herself on her website as: "a writer and teacher in Southwest Missouri, specializing in educational and nonfiction works. "

From the rearranged and "abbreviated "schedule:

 2:15 - 3:00 - Session 2

  •   (planned) Velda Brotherton - "You're Never Too Old For Love"
  • (planned)    Pam Foster - Critique Group
  • (NEW!  Karen Nelson - "Creative Characters"

While the official reason will be weather, the late start and the perceived necessity to use the speakers who were on-site, the addition of an unplanned talk in this scaled-back schedule appears suspicious.

Numerous OWL members attending the conference expressed excitement over getting help from me with their social media.

Could some more sinister forces be at play? ou decide.

3 Board Members Resign on same Day

On a related note, I was a board member until I resigned last week over a variety of issues, including  bullying, censorship and abuse of leadership.  OWL is a 501(c)3  organization subject to all the laws and legalities of any nonprofit. Three board members all resigned within an hour over these issues.

Ozarks Writers League Conference Kicked Out of Private Christian College for Planned Sex Talks

OWL got kicked out of its 30-year meeting place at College of the Ozarks, a private Christian college because of the racy nature of some of the workshops.  While some of the League leadership called it censorship,  the college is privately funded and not subject to the same regulations as publicly funded colleges.

I say their house, their rules. I don't blame C of O one bit. I did not approve the topics and was not involved in the process of finding speakers or naming their talks. Had this been passed through the entire board VS a subset, the negative publicity could potentially have been averted.

Though I was supposedly the Publicity Coordinator, the president and his chosen did not involve me or some other board members in any of the planning of speakers, topics, or response to the College of the Ozarks decision.

Thankfully, with the ease of technology and the fact I have the tools available, nobody has to miss out on getting help!

You can attend this same presentation from hte comfort of your own computer, tablet or phone free of charge. See details below:

FREE Online Presentation: Social Media Quickie for Authors: Get In - Get Done - Get Back to Writing

HOW to attend? Via a link. Watch and listen from your computer or web-enabled tablet or phone.

Date: Thursday, February 26

Time:  8  PM  Eastern US (5 Pacific)

Reserve your seat now:  Simply give your name and email below for to hold your place for the class. That's how you'll get the link and details about how to join the class. It's easy, I promise!

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If you're seeing this post on another sitge (not WriteOnPurpose) and don't see the sign-up box, don't despair! Just go to the Free Training page at WriteOnPurpose.com/adventure

I look forward to helping you make social media EASY!

Follow your BLISS,

Ronda Del Boccio, best selling author, speaker and mentor

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