Here's an example. I saw posts about an awesome book called Voodoo Butterfly #VoodooButterfly on Facebook. I didn't get it. Some days later, I went to Amazon and got it. But the trail from Camille Fay's mention (or whoever posted the original I saw), cannot be measured as a social sale because the trail died.
This is an excelltnhe post by the brilliant and way cool(author of YouTility, 1 of my MUST READ books for authors and biz owners alike). Check this out and consider how it affects your book marketing
Some book marketing tips:
1. Encourage social sharing right in your book as well as on your blog/site and in social media.
2. Create a hashtag for your book. Put it into the book and encourage readers to use it when spreading the word online.
3. Spend more time in the networks your readers (ideal customer/market) use.
Follow your BLISS,
Ronda Del Boccio
Award-winning, #1 best selling author and speaker
Amazon Top Reviewer
Reshared post from +Jay Baer
Why Social Media Will Never Get the Credit It Deserves
Social media is never going to get the credit it deserves for driving commerce, and there’s a simple reason why.
Find Out Why: bit.ly/1DFIRRv